BONUS BUSINESS

The most crucial aspect for relatively small business owners, private companies, and professionals is their own companies and reputations. Credit cards for SMEs are a reputation indicator. Despite their importance, Garanti BBWA commercial cards lose significance under the "Bonus world," which is joking and funny, making it challenging to contact SMEs.

Commercial card customers claim the current Bonus Business card does not differentiate itself, which disappoints them because it seems like Garanti doesn't understand and support their business struggles. The current bonus card does not give customers the trust and dignity they expect in their economic state.

Therefore, the card should be renewed. Aiming to feel behind the warranty assurance and reputation, The Bonus Business card is becoming "Garanti Bonus Business."

In the new design, I wanted to enhance the Garanti Bank's four-leaf clover logo to show SMEs that Garanti will always be by their side more than “Bonus.” The emblem symbolizes luck, so I thought it would look accurate for customers wanting to expand their businesses. The background's colors and patterns create depth and illustrate a modern look, providing a professional vibe.